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Importance of Video Marketing

Video production services

Importance of video marketing

Is it really possible for a video to connect and to act as a bridge between online users and a business to effectively increase sales without paying for advertisement? The answer is: Yes.

Video marketing has proven to successfully help increase conversion rate, return on investment (ROI), trust, and sales. Here are a few facts related to videos:

• The average internet user spends 88% more time on a website with video1.
• Landing pages with video have up to 800% more conversion than the same page without a video2.
• Click-through-rates for emails increase by 96% if they include video1.
• According to Forbes, 59% of executives would rather watch video than read text3.
• A minute of video is worth 1.8M words4.
• With video, the chances of getting a page one listing on Google increases 53 times5.
• Videos are extremely popular nowadays in social media.
• Videos will provide high SEO value for your website.
• There is a constant increase in mobile video consumption.
• Videos make it easy for your audience to learn about your products and services.
• Videos increase engagement for audience that does not have time to read.

The list continues; and, for all these reasons, video production with high quality content targeting your audience must be an important part of your digital marketing strategy.

To learn more about videos search engine optimization or to start your video production, feel free to Contact us as we offer professional video production services including corporate or promotional, advertising or fundraising, testimonials, products, and educational videos.

1 Source from Mist Media – http://infocus.getyyimages.com/post/infographics-video#%2EUIZcKFDIZhG
2 Source Orion21
3 Source from Forbes
4 Source from Forrester Research – http://www.marketwired.com/press-release/a-minute-of-video-is-worth-18-million-words-according-to-forrester-research-1900666.htm
5 Source from Forrester Research


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